Japanese hotel group’s shares skyrocket on bold $5 bn Bitcoin play

Metaplanet, a once-traditional hotel operator in Japan, saw its stock surge ~15% today after unveiling plans to raise approximately $5.4 billion to boost its Bitcoin holdings to 210,000 BTC by 2027. If achieved, this hoard would represent about 1% of total Bitcoin supply—valued at nearly $22 billion at current prices. The pivot, which began in 2024, also includes rebranding its Tokyo property as The Bitcoin Hotel and holding the exclusive license for Bitcoin Magazine in Japan. Metaplanet measures success via “BTC Yield”—growth in Bitcoin per share—and has seen its shares soar an extraordinary 8,850% over two years.