
Thrown Off the Tiger: Linda Yaccarino’s X CEO Saga
Body She walked into a storm. When Linda Yaccarino joined X in June 2023, it felt like a smart reset. The former NBCUniversal ad boss—known as the “Velvet Hammer” for her soft touch and firm guidance—was tapped to bring advertisers back to Elon Musk’s volatile social media empire . For a moment, it worked. Major…